Is Greenhushing the New Greenwashing?
UKSIF Opinion Page: Danesmead Advisory’s article on the rise of greenhushing
Greenhushing is the practice of staying quiet about your climate or ESG ambitions and initiatives to avoid scrutiny and negative attention. Some say it’s on the rise, while others view it as a correction of past greenwashing.
Our piece looks at why companies and investors are engaging in greenhushing, why its a problem, and how we expect things to play out.
Check out the full article here:
Is greenhushing the new greenwashing? Harriet O’Brien, ESG Consultant, Danesmead ESG – UKSIF
If you are interested in finding out more about this topic or understanding how we can help you avoid greenwashing, please get in touch.
Further Reading
Review of the recently proposed FCA guidance on climate disclosures aligning to the IFRS ISSB standards. This includes a detailed review of what is being proposed and how it will impact UK companies and financial institutions.
NYC Comptroller, defence exclusions, ESG rating and more in the Danesmead Advisory January 2026 newsletter.
Recent research from the PRI and the NYU Stern Center for Sustainable Business – including the Sustainability Value Creation Guide and the Return on Sustainability Investment tool underscores both the clear financial upside of sustainability and the difficulty asset managers face in measuring the financial impact of impact, while also providing tools to help managers get started.
Key information on the scope and rules of the FCA and EMSA ESG ratings provider regulations.
Summary of the Belém Investor Statement aimed at halting forest loss to protect global ecosystems and long‑term financial stability.
Danesmead Advisory’s 2025 end of year round up on sustainability and responsible investment, covering regulatory and reporting updates, investor and corporate commitments, and our expectations for 2026.
SFDR, PRI, Stewardship Code and more in the Danesmead Advisory November 2025 newsletter.
Summary of the EU Deforestation Regulation (EUDR), a new framework designed to curb global deforestation and forest degradation.