Is Greenhushing the New Greenwashing?

Written by Harriet O'Brien

UKSIF Opinion Page: Danesmead Advisory’s article on the rise of greenhushing

Greenhushing is the practice of staying quiet about your climate or ESG ambitions and initiatives to avoid scrutiny and negative attention. Some say it’s on the rise, while others view it as a correction of past greenwashing.

Our piece looks at why companies and investors are engaging in greenhushing, why its a problem, and how we expect things to play out.

Check out the full article here:

Is greenhushing the new greenwashing? Harriet O’Brien, ESG Consultant, Danesmead ESG – UKSIF

If you are interested in finding out more about this topic or understanding how we can help you avoid greenwashing, please get in touch.

Further Reading
November 2026 Newsletter
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COP17: Key takeaways from the UN Biodiversity Conference in Yerevan, Armenia
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FCA Climate Reporting Update 2026-27
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October 2026 Newsletter
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As we move through 2026 and beyond, firms are facing several important milestones across both the UK and EU sustainability regulatory landscape.

In this article, we review four key regulations (ESOS, SFDR, SDR and CSRD), providing a clear guide on how to comply, by when and how to get started.

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PRI Hedge Fund Guidance
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The PRI has published a new guide designed to help hedge fund managers and investors navigate responsible investment in a way that reflects the realities of the sector.

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SFDR 2.0 – EU Parliament’s Negotiating Position and Next Steps
SFDR 2.0 – EU Parliament’s Negotiating Position and Next Steps

The European Parliament has stated its negotiating position on SFDR 2.0 This article explains the areas likely to shape the final rules and the practical steps asset managers should consider now.

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Harriet O'Brien
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