Is Greenhushing the New Greenwashing?

Written By Harriet O'Brien

UKSIF Opinion Page: Danesmead Advisory’s article on the rise of greenhushing

Greenhushing is the practice of staying quiet about your climate or ESG ambitions and initiatives to avoid scrutiny and negative attention. Some say it’s on the rise, while others view it as a correction of past greenwashing.

Our piece looks at why companies and investors are engaging in greenhushing, why its a problem, and how we expect things to play out.

Check out the full article here:

Is greenhushing the new greenwashing? Harriet O’Brien, ESG Consultant, Danesmead ESG – UKSIF

If you are interested in finding out more about this topic or understanding how we can help you avoid greenwashing, please get in touch.

Further Reading
SFDR 2.0: Council of the EU Negotiating Position
SFDR 2.0: Council of the EU Negotiating Position

The Council of the EU has agreed its negotiating position on 24 June 2026 on an updated sustainability framework – SFDR 2.0.

El Niño and Global Physical Climate Hazards: An Investor’s Guide
El Niño and Global Physical Climate Hazards: An Investor’s Guide

A severe El Niño event could intensify physical climate risks with major humanitarian and economic consequences. This article argues that investors should proactively assess, manage and build resilience to these risks across portfolios and supply chains.

June 2026 Newsletter
June 2026 Newsletter

US regulatory updates on sustainability, a new nature assessment framework, climate risk management and more in the Danesmead Advisory June 2026 newsletter.

May 2026 Newsletter
May 2026 Newsletter

SBTi growth, updates from the EU and GHG Protocol, and more in the Danesmead Advisory May 2026 newsletter.

Understanding the risk of flooding on the UK’s housing market
Understanding the risk of flooding on the UK’s housing market

UK SIF highlights how unaddressed flood risk is exposing the UK mortgage market to significant climate‑related financial risk.

April 2026 Newsletter
April 2026 Newsletter

Updates on SFDR, CARB SB 253 and 261, SDR and more in the Danesmead Advisory April 2026 newsletter.

EcoDesign for Sustainability Regulation (ESPR)
EcoDesign for Sustainability Regulation (ESPR)

A briefing on the EU’s EcoDesign for Sustainability Regulation and Digital Product Passport, outlining key timelines, new data and circularity requirements, and how upcoming delegated acts will reshape product expectations across the EU market.

Navigating UNGC and OECD Standards: A Practical Guide for Investment Managers
Navigating UNGC and OECD Standards: A Practical Guide for Investment Managers

A practical guide to help investment managers understand, compare, and demonstrate alignment with the UNGC and OECD standards amid rising regulatory expectations such as SFDR 2.0.

Harriet O'Brien
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